Color

#96382c

#96382c
hex#96382c
rgbrgb(150, 56, 44)
hslhsl(7, 55%, 38%)
oklchoklch(0.471 0.129 29.9)
Closest name: Brick (#a03623)Relative luminance 0.0949

Colors that go with #96382c

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96382c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c8a96

#962c54 · #966d2c

#2c9638 · #382c96

Split-complementary

Open in tool →

#2c966d · #2c5496

#54962c · #2c8a96 · #6d2c96

Contrast

#96382c as textRatioAAAA largeAAAFix
Aaon white
7.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #c74d3d as the text (4.56:1)
  • AAA: use #d78075 as the text (7.23:1)
  • AA: or shift the background to #cccccc (4.51:1)
  • AAA: or shift the background to #fcfcfc (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96382c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96382c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96382c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96382c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96382c-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md