Color
#96366b
#96366brgb(150, 54, 107)hsl(327, 47%, 40%)oklch(0.486 0.141 349.4)Colors that go with #96366b
Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
shippedCrimson is paired with #96366b in 4 real palettes, including Lenovo's brand system and Wendy's's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #96366b: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #96366b in 10 real palettes, including Blush and Typewriter, as that palette's text colour.
Teal #008080
complementaryTeal sits directly opposite #96366b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #96366b, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96366b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #96366b: 3 real palettes, including Chipotle's brand system and Bakery, as the accent.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #96366b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #96366b
Tints & shades
Harmonies
Contrast
| #96366b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.92:1 | pass | pass | fail |
|
Aaon black | 3.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96366b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96366b reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96366b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96366b-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md