Color

#96035b

#96035b
hex#96035b
rgbrgb(150, 3, 91)
hslhsl(324, 96%, 30%)
oklchoklch(0.442 0.181 353.3)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03963e

#870396 · #960312

#5b9603 · #035b96

Split-complementary

Open in tool →

#129603 · #039687

#968703 · #03963e · #031296

Contrast

#96035b as textRatioAAAA largeAAAFix
Aaon white
8.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #e10589 as the text (4.58:1)
  • AAA: use #fc55b9 as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.54:1)
  • AAA: or shift the background to #ebebeb (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96035b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96035b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96035b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96035b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96035b-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md