Color

#960343

#960343
hex#960343
rgbrgb(150, 3, 67)
hslhsl(334, 96%, 30%)
oklchoklch(0.434 0.172 5.5)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0695

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#039656

#96038c · #960d03

#439603 · #034396

Split-complementary

Open in tool →

#03960d · #038c96

#8c9603 · #039656 · #0d0396

Contrast

#960343 as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #e60566 as the text (4.58:1)
  • AAA: use #fc5aa0 as the text (7.11:1)
  • AA: or shift the background to #bababa (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960343 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960343 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960343
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960343 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960343-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md