Color

#96033b

#96033b
hex#96033b
rgbrgb(150, 3, 59)
hslhsl(337, 96%, 30%)
oklchoklch(0.432 0.171 9.6)
Closest name: Cranberry (#9e003a)Relative luminance 0.0686

Colors that go with #96033b

Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96033b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03965e

#960385 · #961403

#3b9603 · #033b96

Split-complementary

Open in tool →

#039614 · #038596

#859603 · #03965e · #140396

Contrast

#96033b as textRatioAAAA largeAAAFix
Aaon white
8.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #e6055b as the text (4.54:1)
  • AAA: use #fc5a98 as the text (7.05:1)
  • AA: or shift the background to #bababa (4.56:1)
  • AAA: or shift the background to #e6e6e6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96033b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96033b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96033b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96033b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96033b-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md