Color

#960308

#960308
hex#960308
rgbrgb(150, 3, 8)
hslhsl(358, 96%, 30%)
oklchoklch(0.424 0.172 28.1)
Closest name: Brick Red (#8f1402)Relative luminance 0.0657

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#039691

#960351 · #964803

#089603 · #030896

Split-complementary

Open in tool →

#039648 · #035196

#519603 · #039691 · #480396

Contrast

#960308 as textRatioAAAA largeAAAFix
Aaon white
9.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #eb050c as the text (4.56:1)
  • AAA: use #fc6469 as the text (7.17:1)
  • AA: or shift the background to #b8b8b8 (4.58:1)
  • AAA: or shift the background to #e3e3e3 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960308 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960308 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960308
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960308 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960308-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md