Color

#960351

#960351
hex#960351
rgbrgb(150, 3, 81)
hslhsl(328, 96%, 30%)
oklchoklch(0.438 0.177 358.3)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0714

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#039648

#910396 · #960308

#519603 · #035196

Split-complementary

Open in tool →

#089603 · #039691

#969103 · #039648 · #030896

Contrast

#960351 as textRatioAAAA largeAAAFix
Aaon white
8.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #e1057a as the text (4.5:1)
  • AAA: use #fc55ae as the text (7.05:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960351 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960351 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960351
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960351 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960351-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md