Color

#954cbd

#954cbd
hex#954cbd
rgbrgb(149, 76, 189)
hslhsl(279, 46%, 52%)
oklchoklch(0.555 0.178 311.8)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1523

Colors that go with #954cbd

Sea Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74bd4c

#5d4cbd · #bd4cac

#bd954c · #4cbd95

Split-complementary

Open in tool →

#acbd4c · #4cbd5d

#bd5d4c · #74bd4c · #4cacbd

Contrast

#954cbd as textRatioAAAA largeAAAFix
Aaon white
5.19:1passpassfail
  • AAA: use #7a3a9c as the text (7.21:1)
Aaon black
4.05:1failpassfail
  • AA: use #9c57c1 as the text (4.55:1)
  • AAA: use #b684d2 as the text (7.22:1)
  • AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954cbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#954cbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954cbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954cbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954cbd-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md