Color

#951d67

#951d67
hex#951d67
rgbrgb(149, 29, 103)
hslhsl(323, 67%, 35%)
oklchoklch(0.458 0.169 348.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.0825

Colors that go with #951d67

Crimson, Denim and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d954b

#871d95 · #951d2b

#67951d · #1d6795

Split-complementary

Open in tool →

#2b951d · #1d9587

#95871d · #1d954b · #1d2b95

Contrast

#951d67 as textRatioAAAA largeAAAFix
Aaon white
7.93:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #d52a93 as the text (4.58:1)
  • AAA: use #e26eb6 as the text (7.14:1)
  • AA: or shift the background to #c4c4c4 (4.54:1)
  • AAA: or shift the background to #f2f2f2 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d67 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#951d67 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d67
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d67 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d67-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md