Color

#951d3d

#951d3d
hex#951d3d
rgbrgb(149, 29, 61)
hslhsl(344, 67%, 35%)
oklchoklch(0.444 0.155 11.5)
Closest name: Cranberry (#9e003a)Relative luminance 0.0761

Colors that go with #951d3d

Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9575

#951d79 · #95391d

#3d951d · #1d3d95

Split-complementary

Open in tool →

#1d9539 · #1d7995

#79951d · #1d9575 · #391d95

Contrast

#951d3d as textRatioAAAA largeAAAFix
Aaon white
8.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #d7335e as the text (4.52:1)
  • AAA: use #e37291 as the text (7.08:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d3d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#951d3d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d3d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d3d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d3d-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md