Color

#951d37

#951d37
hex#951d37
rgbrgb(149, 29, 55)
hslhsl(347, 67%, 35%)
oklchoklch(0.442 0.154 14.7)
Closest name: Cranberry (#9e003a)Relative luminance 0.0754

Colors that go with #951d37

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #951d37

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d957b

#951d73 · #953f1d

#37951d · #1d3795

Split-complementary

Open in tool →

#1d953f · #1d7395

#73951d · #1d957b · #3f1d95

Contrast

#951d37 as textRatioAAAA largeAAAFix
Aaon white
8.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #d7375a as the text (4.58:1)
  • AAA: use #e3728b as the text (7.05:1)
  • AA: or shift the background to #bfbfbf (4.55:1)
  • AAA: or shift the background to #ebebeb (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#951d37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d37-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md