Color

#950f42

#950f42
hex#950f42
rgbrgb(149, 15, 66)
hslhsl(337, 82%, 32%)
oklchoklch(0.436 0.166 6.8)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0712

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f9561

#950f85 · #951e0f

#42950f · #0f4295

Split-complementary

Open in tool →

#0f951e · #0f8595

#85950f · #0f9561 · #1e0f95

Contrast

#950f42 as textRatioAAAA largeAAAFix
Aaon white
8.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #e31665 as the text (4.57:1)
  • AAA: use #f0669b as the text (7.08:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950f42 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950f42 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950f42
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950f42 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950f42-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md