Color

#950954

#950954
hex#950954
rgbrgb(149, 9, 84)
hslhsl(328, 89%, 31%)
oklchoklch(0.44 0.174 356.8)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0723

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09954a

#910995 · #95090d

#549509 · #095495

Split-complementary

Open in tool →

#0d9509 · #099591

#959109 · #09954a · #090d95

Contrast

#950954 as textRatioAAAA largeAAAFix
Aaon white
8.59:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #e30d7f as the text (4.63:1)
  • AAA: use #f660b0 as the text (7.22:1)
  • AA: or shift the background to #bdbdbd (4.57:1)
  • AAA: or shift the background to #e8e8e8 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950954 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950954 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950954
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950954 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950954-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md