Color

#95044d

#95044d
hex#95044d
rgbrgb(149, 4, 77)
hslhsl(330, 95%, 30%)
oklchoklch(0.435 0.174 0.2)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0701

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04954d

#950495 · #950404

#4d9504 · #044d95

Split-complementary

Open in tool →

#049504 · #049595

#959504 · #04954d · #040495

Contrast

#95044d as textRatioAAAA largeAAAFix
Aaon white
8.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #e50675 as the text (4.61:1)
  • AAA: use #fb5bab as the text (7.19:1)
  • AA: or shift the background to #bababa (4.5:1)
  • AAA: or shift the background to #e6e6e6 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #95044d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#95044d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #95044d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #95044d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/95044d-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md