Color

#950443

#950443
hex#950443
rgbrgb(149, 4, 67)
hslhsl(334, 95%, 30%)
oklchoklch(0.432 0.171 5.4)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0688

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049556

#95048b · #950e04

#439504 · #044395

Split-complementary

Open in tool →

#04950e · #048b95

#8b9504 · #049556 · #0e0495

Contrast

#950443 as textRatioAAAA largeAAAFix
Aaon white
8.84:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #e50666 as the text (4.55:1)
  • AAA: use #fb5ba0 as the text (7.11:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950443 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950443 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950443
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950443 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950443-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md