Color

#950434

#950434
hex#950434
rgbrgb(149, 4, 52)
hslhsl(340, 95%, 30%)
oklchoklch(0.428 0.169 13)
Closest name: Cranberry (#9e003a)Relative luminance 0.0672

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049565

#95047d · #951c04

#349504 · #043495

Split-complementary

Open in tool →

#04951c · #047d95

#7d9504 · #049565 · #1c0495

Contrast

#950434 as textRatioAAAA largeAAAFix
Aaon white
8.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #ea0652 as the text (4.65:1)
  • AAA: use #fb5b90 as the text (7:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950434 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950434 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950434
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950434 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950434-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md