Color

#949ff0

#949ff0
hex#949ff0
rgbrgb(148, 159, 240)
hslhsl(233, 75%, 76%)
oklchoklch(0.726 0.118 277.1)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3738

Colors that go with #949ff0

Goldenrod, Deep Sky Blue and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f0e594

#94cdf0 · #b794f0

#f0949f · #9ff094

Split-complementary

Open in tool →

#f0b794 · #cdf094

#f094cd · #f0e594 · #94f0b7

Contrast

#949ff0 as textRatioAAAA largeAAAFix
Aaon white
2.48:1failfailfail
  • AA: use #5a6ae7 as the text (4.52:1)
  • AAA: use #2d42e1 as the text (7.05:1)
  • AA: or shift the background to #3b3b3b (4.52:1)
  • AAA: or shift the background to #1a1a1a (7.03:1)
Aaon black
8.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949ff0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949ff0 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949ff0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949ff0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949ff0-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md