Color

#949bdb

#949bdb
hex#949bdb
rgbrgb(148, 155, 219)
hslhsl(234, 50%, 72%)
oklchoklch(0.708 0.094 278.9)
Closest name: Azureno (#8fa0d5)Relative luminance 0.3485

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dbd494

#94bfdb · #b094db

#db949b · #9bdb94

Split-complementary

Open in tool →

#dbb094 · #bfdb94

#db94bf · #dbd494 · #94dbb0

Contrast

#949bdb as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #626dcb as the text (4.6:1)
  • AAA: use #3e4bbb as the text (7.17:1)
  • AA: or shift the background to #363636 (4.59:1)
  • AAA: or shift the background to #121212 (7.11:1)
Aaon black
7.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949bdb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949bdb reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949bdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949bdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949bdb-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md