Color

#943ea3

#943ea3
hex#943ea3
rgbrgb(148, 62, 163)
hslhsl(291, 45%, 44%)
oklchoklch(0.52 0.172 321.5)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1239

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4da33e

#613ea3 · #a33e7f

#a3943e · #3ea394

Split-complementary

Open in tool →

#7fa33e · #3ea361

#a3613e · #4da33e · #3e7fa3

Contrast

#943ea3 as textRatioAAAA largeAAAFix
Aaon white
6.04:1passpassfail
  • AAA: use #833790 as the text (7.21:1)
Aaon black
3.48:1failpassfail
  • AA: use #ab4ebc as the text (4.55:1)
  • AAA: use #c27ece as the text (7.17:1)
  • AA: or shift the background to #e0e0e0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #943ea3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#943ea3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #943ea3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #943ea3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/943ea3-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md