Color

#94104f

#94104f
hex#94104f
rgbrgb(148, 16, 79)
hslhsl(331, 80%, 32%)
oklchoklch(0.439 0.168 359.6)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0723

Colors that go with #94104f

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#109354

#931091 · #931210

#4f9310 · #104f93

Split-complementary

Open in tool →

#109312 · #109193

#919310 · #109354 · #121093

Contrast

#94104f as textRatioAAAA largeAAAFix
Aaon white
8.58:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #e1197a as the text (4.62:1)
  • AAA: use #ee68a9 as the text (7.19:1)
  • AA: or shift the background to #bdbdbd (4.57:1)
  • AAA: or shift the background to #e8e8e8 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #94104f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#94104f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #94104f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #94104f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/94104f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md