Color

#940ffa

#940ffa
hex#940ffa
rgbrgb(148, 15, 250)
hslhsl(274, 96%, 52%)
oklchoklch(0.552 0.287 301.1)
Closest name: Cosmic Heart (#9601f4)Relative luminance 0.1354

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75fa0f

#1f0ffa · #fa0fea

#fa940f · #0ffa94

Split-complementary

Open in tool →

#eafa0f · #0ffa1f

#fa1f0f · #75fa0f · #0feafa

Contrast

#940ffa as textRatioAAAA largeAAAFix
Aaon white
5.66:1passpassfail
  • AAA: use #7f04dc as the text (7.11:1)
Aaon black
3.71:1failpassfail
  • AA: use #a637fb as the text (4.56:1)
  • AAA: use #c173fc as the text (7.13:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940ffa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940ffa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940ffa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940ffa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940ffa-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md