Color

#940554

#940554
hex#940554
rgbrgb(148, 5, 84)
hslhsl(327, 93%, 30%)
oklchoklch(0.436 0.175 356.3)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0704

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#059445

#8d0594 · #94050c

#549405 · #055494

Split-complementary

Open in tool →

#0c9405 · #05948d

#948d05 · #059445 · #050c94

Contrast

#940554 as textRatioAAAA largeAAAFix
Aaon white
8.72:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #e20880 as the text (4.58:1)
  • AAA: use #f958b0 as the text (7.05:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940554 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940554 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940554
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940554 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940554-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md