Color
#90378a
#90378argb(144, 55, 138)hsl(304, 45%, 39%)oklch(0.492 0.158 330.4)Colors that go with #90378a
Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #90378a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #90378a: 5 real palettes, including Peacock and Slack's brand system, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #90378a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Teal #008080
split-complementTeal is a split-complement of #90378a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #90378a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #90378a in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour.
Rust #b7410e
shippedRust shows up next to #90378a in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #90378a in two real palettes: Superhuman's brand system and Datadog's brand system, as the lead colour.
Real palettes that use #90378a
Tints & shades
Harmonies
Contrast
| #90378a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.78:1 | pass | pass | fail |
|
Aaon black | 3.1:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90378a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#90378a reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #90378a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/90378a-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md