Color

#90278d

#90278d
hex#90278d
rgbrgb(144, 39, 141)
hslhsl(302, 57%, 36%)
oklchoklch(0.477 0.181 329.2)
Closest name: darkmagenta (#8b008b)Relative luminance 0.093

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27902b

#5f2790 · #902758

#8d9027 · #278d90

Split-complementary

Open in tool →

#589027 · #27905f

#905f27 · #27902b · #275890

Contrast

#90278d as textRatioAAAA largeAAAFix
Aaon white
7.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #c436bf as the text (4.63:1)
  • AAA: use #d86fd4 as the text (7.14:1)
  • AA: or shift the background to #cccccc (4.57:1)
  • AAA: or shift the background to #fafafa (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90278d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90278d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90278d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90278d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90278d-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md