# #90278d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90278d`
- RGB: rgb(144, 39, 141)
- HSL: hsl(302, 57%, 36%)
- OKLCH: oklch(0.477 0.181 329.2)
- Relative luminance: 0.093
- Nearest named color: darkmagenta (#8b008b, Δ 3.87) — https://brandsweets.com/colors/darkmagenta
- Moods: warm
- Page: https://brandsweets.com/colors/90278d

## Tints & shades

- Tints (toward white): #a82ea4, #c035bc, #ce4bc9, #d463d0, #db7bd8, #e193df, #e8abe6, #f0c7ee, #f6dff5, #fdf7fd
- Shades (toward black): #842481, #782175, #681d66, #5c195a, #50164e, #441342, #380f37, #280b27, #1c081b, #100410

## Harmonies

- Complementary: #27902b
- Analogous: #5f2790, #902758
- Triadic: #8d9027, #278d90
- Split-complementary: #589027, #27905f
- Tetradic: #905f27, #27902b, #275890

## Colors that go with #90278d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #90278d: 5 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #90278d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #90278d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #90278d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #90278d in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #90278d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #90278d in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #90278d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c436bf (4.63:1); AA: background → #cccccc (4.57:1); AAA: text → #d86fd4 (7.14:1); AAA: background → #fafafa (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90278d-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90278d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.