Color

#901d71

#901d71
hex#901d71
rgbrgb(144, 29, 113)
hslhsl(316, 66%, 34%)
oklchoklch(0.454 0.172 341.6)
Closest name: Haunted Purple (#991177)Relative luminance 0.08

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d903c

#751d90 · #901d38

#71901d · #1d7190

Split-complementary

Open in tool →

#38901d · #1d9075

#90751d · #1d903c · #1d3890

Contrast

#901d71 as textRatioAAAA largeAAAFix
Aaon white
8.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #cf2aa3 as the text (4.51:1)
  • AAA: use #e16bc1 as the text (7.07:1)
  • AA: or shift the background to #c2c2c2 (4.53:1)
  • AAA: or shift the background to #f0f0f0 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #901d71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#901d71 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #901d71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #901d71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/901d71-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md