Color

#751d90

#751d90
hex#751d90
rgbrgb(117, 29, 144)
hslhsl(286, 66%, 34%)
oklchoklch(0.43 0.183 316.6)
Closest name: Ultraberry (#770088)Relative luminance 0.0667

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38901d

#3c1d90 · #901d71

#90751d · #1d9075

Split-complementary

Open in tool →

#71901d · #1d903c

#903c1d · #38901d · #1d7190

Contrast

#751d90 as textRatioAAAA largeAAAFix
Aaon white
8.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #b33cd7 as the text (4.54:1)
  • AAA: use #c873e2 as the text (7.01:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e3e3e3 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #751d90 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#751d90 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #751d90
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #751d90 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/751d90-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md