Color

#900443

#900443
hex#900443
rgbrgb(144, 4, 67)
hslhsl(333, 95%, 29%)
oklchoklch(0.422 0.167 4)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0642

Colors that go with #900443

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #900443

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049051

#900489 · #900b04

#439004 · #044390

Split-complementary

Open in tool →

#04900b · #048990

#899004 · #049051 · #0b0490

Contrast

#900443 as textRatioAAAA largeAAAFix
Aaon white
9.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #e5066a as the text (4.57:1)
  • AAA: use #fb5ba3 as the text (7.13:1)
  • AA: or shift the background to #b8b8b8 (4.63:1)
  • AAA: or shift the background to #e3e3e3 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #900443 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#900443 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #900443
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #900443 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/900443-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md