Color
#7f77ac
#7f77acrgb(127, 119, 172)hsl(249, 24%, 57%)oklch(0.597 0.08 290.7)Colors that go with #7f77ac
Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7f77ac: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #7f77ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #7f77ac in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7f77ac: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7f77ac in 6 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7f77ac: 6 real palettes, including Astro's brand system and Telegram's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7f77ac: 9 real palettes, including Campus and Dusk, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #7f77ac: 4 real palettes, including Honda's brand system and Newsprint, as the supporting colour.
Real palettes that use #7f77ac
Tints & shades
Harmonies
Contrast
| #7f77ac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.09:1 | fail | pass | fail | |
Aaon black | 5.14:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f77ac as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7f77ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7f77ac-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md