Color

#7e78bf

#7e78bf
hex#7e78bf
rgbrgb(126, 120, 191)
hslhsl(245, 36%, 61%)
oklchoklch(0.608 0.106 286.6)
Closest name: Flood (#6677bb)Relative luminance 0.2163

Colors that go with #7e78bf

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b9bf78

#7896bf · #a278bf

#bf7e78 · #78bf7e

Split-complementary

Open in tool →

#bfa278 · #96bf78

#bf7896 · #b9bf78 · #78bfa2

Contrast

#7e78bf as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #746dba as the text (4.53:1)
  • AAA: use #544da3 as the text (7.08:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #9590cb as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e78bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e78bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e78bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e78bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e78bf-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md