# #7e78bf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e78bf`
- RGB: rgb(126, 120, 191)
- HSL: hsl(245, 36%, 61%)
- OKLCH: oklch(0.608 0.106 286.6)
- Relative luminance: 0.2163
- Nearest named color: Flood (#6677bb, Δ 3.501) — https://brandsweets.com/colors/flood
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7e78bf

## Tints & shades

- Tints (toward white): #8b86c6, #9590cb, #a29ed1, #afacd8, #bdbade, #c7c4e3, #d4d2ea, #e1e0f0, #ebeaf5, #f8f8fc
- Shades (toward black): #6a63b6, #5952ad, #4f4899, #443e84, #3b3672, #302c5e, #252249, #1b1834, #121023, #07070e

## Harmonies

- Complementary: #b9bf78
- Analogous: #7896bf, #a278bf
- Triadic: #bf7e78, #78bf7e
- Split-complementary: #bfa278, #96bf78
- Tetradic: #bf7896, #b9bf78, #78bfa2

## Colors that go with #7e78bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7e78bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #7e78bf in 10 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7e78bf: 5 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #7e78bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7e78bf in 7 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7e78bf: 7 real palettes, including Astro's brand system and Blueprint, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Telegram (https://brandsweets.com/colors/brands/telegram-org), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e78bf: 15 real palettes, including Campus and American Express's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Dusk (https://brandsweets.com/palettes/cool#dusk), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7e78bf in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #746dba (4.53:1); AA: background → #171717 (4.55:1); AAA: text → #544da3 (7.08:1)
- On black (#000000): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9590cb (7.13:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e78bf-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e78bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.