Color

#7e72e3

#7e72e3
hex#7e72e3
rgbrgb(126, 114, 227)
hslhsl(246, 67%, 67%)
oklchoklch(0.617 0.165 285.3)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2202

Colors that go with #7e72e3

Amber, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8e372

#72a0e3 · #b672e3

#e37e72 · #72e37e

Split-complementary

Open in tool →

#e3b672 · #a0e372

#e372a0 · #d8e372 · #72e3b6

Contrast

#7e72e3 as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #6e61e0 as the text (4.72:1)
  • AAA: use #4b3bd8 as the text (7.2:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.4:1passpassfail
  • AAA: use #958ce8 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e72e3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e72e3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e72e3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e72e3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e72e3-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md