Color

#7e618f

#7e618f
hex#7e618f
rgbrgb(126, 97, 143)
hslhsl(278, 19%, 47%)
oklchoklch(0.539 0.078 312.6)
Closest name: Muted Purple (#805b87)Relative luminance 0.1497

Colors that go with #7e618f

Charcoal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#728f61

#67618f · #8f6189

#8f7e61 · #618f7e

Split-complementary

Open in tool →

#898f61 · #618f67

#8f6761 · #728f61 · #61898f

Contrast

#7e618f as textRatioAAAA largeAAAFix
Aaon white
5.26:1passpassfail
  • AAA: use #664e73 as the text (7.24:1)
Aaon black
3.99:1failpassfail
  • AA: use #886a9a as the text (4.58:1)
  • AAA: use #a58fb3 as the text (7.18:1)
  • AA: or shift the background to #f0f0f0 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e618f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7e618f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e618f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e618f-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md