Color

#7e4473

#7e4473
hex#7e4473
rgbrgb(126, 68, 115)
hslhsl(311, 30%, 38%)
oklchoklch(0.474 0.102 334.5)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0981

Colors that go with #7e4473

Sea Green, Royal Blue and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#447e4e

#6c447e · #7e4456

#737e44 · #44737e

Split-complementary

Open in tool →

#567e44 · #447e6c

#7e6c44 · #447e4e · #44567e

Contrast

#7e4473 as textRatioAAAA largeAAAFix
Aaon white
7.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #a65998 as the text (4.5:1)
  • AAA: use #bd84b3 as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e4473 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e4473 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e4473
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e4473 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e4473-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md