Color

#7e4472

#7e4472
hex#7e4472
rgbrgb(126, 68, 114)
hslhsl(312, 30%, 38%)
oklchoklch(0.474 0.101 335.2)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0978

Colors that go with #7e4472

Sea Green, Royal Blue and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#447e4f

#6d447e · #7e4455

#727e44 · #44727e

Split-complementary

Open in tool →

#557e44 · #447e6d

#7e6d44 · #447e4f · #44557e

Contrast

#7e4472 as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #a85d99 as the text (4.69:1)
  • AAA: use #bd84b2 as the text (7.11:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e4472 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e4472 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e4472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e4472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e4472-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md