Color

#7d7ba3

#7d7ba3
hex#7d7ba3
rgbrgb(125, 123, 163)
hslhsl(243, 18%, 56%)
oklchoklch(0.6 0.06 286.7)
Closest name: Aster (#867ba9)Relative luminance 0.2117

Colors that go with #7d7ba3

Charcoal, Copper and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1a37b

#7b8da3 · #917ba3

#a37d7b · #7ba37d

Split-complementary

Open in tool →

#a3917b · #8da37b

#a37b8d · #a1a37b · #7ba391

Contrast

#7d7ba3 as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #74729d as the text (4.53:1)
  • AAA: use #555478 as the text (7.18:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.23:1passpassfail
  • AAA: use #9493b4 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d7ba3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7d7ba3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7d7ba3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d7ba3-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md