Color

#74729d

#74729d
hex#74729d
rgbrgb(116, 114, 157)
hslhsl(243, 18%, 53%)
oklchoklch(0.571 0.066 286.2)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1818

Colors that go with #74729d

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74729d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b9d72

#72859d · #89729d

#9d7472 · #729d74

Split-complementary

Open in tool →

#9d8972 · #859d72

#9d7285 · #9b9d72 · #729d89

Contrast

#74729d as textRatioAAAA largeAAAFix
Aaon white
4.53:1passpassfail
  • AAA: use #555478 as the text (7.18:1)
Aaon black
4.64:1passpassfail
  • AAA: use #9493b4 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74729d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74729d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74729d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74729d-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md