Color

#7d76bc

#7d76bc
hex#7d76bc
rgbrgb(125, 118, 188)
hslhsl(246, 34%, 60%)
oklchoklch(0.601 0.105 287.4)
Closest name: Flood (#6677bb)Relative luminance 0.2095

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5bc76

#7692bc · #a076bc

#bc7d76 · #76bc7d

Split-complementary

Open in tool →

#bca076 · #92bc76

#bc7692 · #b5bc76 · #76bca0

Contrast

#7d76bc as textRatioAAAA largeAAAFix
Aaon white
4.05:1failpassfail
  • AA: use #746cb7 as the text (4.59:1)
  • AAA: use #554d9d as the text (7.16:1)
  • AA: or shift the background to #141414 (4.55:1)
Aaon black
5.19:1passpassfail
  • AAA: use #9792c9 as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d76bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7d76bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d76bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d76bc-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md