Color

#7d4988

#7d4988
hex#7d4988
rgbrgb(125, 73, 136)
hslhsl(290, 30%, 41%)
oklchoklch(0.491 0.114 320.4)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.109

Colors that go with #7d4988

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#548849

#5e4988 · #884973

#887d49 · #49887d

Split-complementary

Open in tool →

#738849 · #49885e

#885e49 · #548849 · #497388

Contrast

#7d4988 as textRatioAAAA largeAAAFix
Aaon white
6.6:1passpassfail
  • AAA: use #774681 as the text (7.05:1)
Aaon black
3.18:1failpassfail
  • AA: use #9b5da8 as the text (4.52:1)
  • AAA: use #b688bf as the text (7.26:1)
  • AA: or shift the background to #d6d6d6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d4988 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7d4988
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7d4988 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d4988-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md