Color

#7d406d

#7d406d
hex#7d406d
rgbrgb(125, 64, 109)
hslhsl(316, 32%, 37%)
oklchoklch(0.464 0.103 337.9)
Closest name: Bruise (#7e4071)Relative luminance 0.0913

Colors that go with #7d406d

Teal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#407d50

#6e407d · #7d404e

#6c7d40 · #406c7d

Split-complementary

Open in tool →

#4e7d40 · #407d6e

#7d6e40 · #407d50 · #404e7d

Contrast

#7d406d as textRatioAAAA largeAAAFix
Aaon white
7.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #aa5a95 as the text (4.61:1)
  • AAA: use #bf82af as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.63:1)
  • AAA: or shift the background to #fafafa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d406d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d406d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d406d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d406d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d406d-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md