Color

#7d404b

#7d404b
hex#7d404b
rgbrgb(125, 64, 75)
hslhsl(349, 32%, 37%)
oklchoklch(0.451 0.085 9.6)
Closest name: Blood Oath (#85323c)Relative luminance 0.0853

Colors that go with #7d404b

Teal, Champagne and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#407d71

#7d4069 · #7d5340

#4b7d40 · #404b7d

Split-complementary

Open in tool →

#407d53 · #40697d

#697d40 · #407d71 · #53407d

Contrast

#7d404b as textRatioAAAA largeAAAFix
Aaon white
7.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #ac5d6c as the text (4.54:1)
  • AAA: use #c18691 as the text (7.09:1)
  • AA: or shift the background to #c7c7c7 (4.59:1)
  • AAA: or shift the background to #f5f5f5 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d404b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d404b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d404b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d404b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d404b-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md