Color

#7d37cd

#7d37cd
hex#7d37cd
rgbrgb(125, 55, 205)
hslhsl(268, 60%, 51%)
oklchoklch(0.512 0.216 299.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.115

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#87cd37

#373ccd · #c837cd

#cd7d37 · #37cd7d

Split-complementary

Open in tool →

#cdc837 · #3ccd37

#cd373c · #87cd37 · #37cdc8

Contrast

#7d37cd as textRatioAAAA largeAAAFix
Aaon white
6.36:1passpassfail
  • AAA: use #7330c0 as the text (7.21:1)
Aaon black
3.3:1failpassfail
  • AA: use #9258d5 as the text (4.58:1)
  • AAA: use #af85e0 as the text (7.25:1)
  • AA: or shift the background to #d9d9d9 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d37cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d37cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d37cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d37cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d37cd-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md