Color
#7d37be
#7d37bergb(125, 55, 190)hsl(271, 55%, 48%)oklch(0.501 0.201 303.5)Colors that go with #7d37be
Olive Green, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #7d37be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7d37be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7d37be: softer than #000 and cool enough to feel like part of the same palette.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7d37be: 3 real palettes, including Kraken's brand system and Calm's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7d37be: 3 real palettes, including Peacock and Slack's brand system, as the supporting colour.
Medium Slate Blue #7b68ee
shippedMedium Slate Blue shows up next to #7d37be in 3 real palettes, including ClickUp's brand system and monday.com's brand system, as the supporting colour.
Midnight Blue #191970
shipped3 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7d37be, as the lead colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7d37be's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Real palettes that use #7d37be
Tints & shades
Harmonies
Contrast
| #7d37be as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.64:1 | pass | pass | fail |
|
Aaon black | 3.16:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d37be as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7d37be reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7d37be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7d37be-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md