# #7d37be

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d37be`
- RGB: rgb(125, 55, 190)
- HSL: hsl(271, 55%, 48%)
- OKLCH: oklch(0.501 0.201 303.5)
- Relative luminance: 0.1081
- Nearest named color: Lilac Spring (#8822cc, Δ 3.81) — https://brandsweets.com/colors/lilac-spring
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7d37be

## Tints & shades

- Tints (toward white): #8945c9, #9659cf, #a26dd5, #af81da, #bb94e0, #c8a8e6, #d4bceb, #e1d0f1, #ede3f7, #faf7fd
- Shades (toward black): #7232ae, #652d9a, #5b288a, #4e2277, #441e67, #391957, #2c1443, #220f33, #150920, #0a0510

## Harmonies

- Complementary: #78be37
- Analogous: #3937be, #be37bb
- Triadic: #be7d37, #37be7d
- Split-complementary: #bbbe37, #37be39
- Tetradic: #be3937, #78be37, #37bbbe

## Colors that go with #7d37be

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d37be: 4 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7d37be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7d37be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d37be: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d37be in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7d37be: 3 real palettes, including Kraken's brand system and Calm's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7d37be in 3 real palettes, including ClickUp's brand system and monday.com's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), monday.com (https://brandsweets.com/colors/brands/monday-com), Linear (https://brandsweets.com/colors/brands/linear). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7d37be, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7735b6 (7.07:1)
- On black (#000000): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9659cf (4.63:1); AA: background → #d6d6d6 (4.57:1); AAA: text → #b184db (7.19:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d37be-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d37be" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.