Color

#7d29ae

#7d29ae
hex#7d29ae
rgbrgb(125, 41, 174)
hslhsl(278, 62%, 42%)
oklchoklch(0.474 0.201 309.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.09

Colors that go with #7d29ae

Denim, Olive Drab and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#59ae29

#3a29ae · #ae299c

#ae7d29 · #29ae7d

Split-complementary

Open in tool →

#9cae29 · #29ae3a

#ae3a29 · #59ae29 · #299cae

Contrast

#7d29ae as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #a34dd5 as the text (4.58:1)
  • AAA: use #bb7be0 as the text (7.02:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #fafafa (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d29ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d29ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d29ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d29ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d29ae-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md