Color

#7d172f

#7d172f
hex#7d172f
rgbrgb(125, 23, 47)
hslhsl(346, 69%, 29%)
oklchoklch(0.39 0.136 13.4)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0518

Colors that go with #7d172f

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#177d65

#7d1762 · #7d3217

#2f7d17 · #172f7d

Split-complementary

Open in tool →

#177d32 · #17627d

#627d17 · #177d65 · #32177d

Contrast

#7d172f as textRatioAAAA largeAAAFix
Aaon white
10.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.04:1failfailfail
  • AA: use #d93058 as the text (4.51:1)
  • AAA: use #e5718c as the text (7.07:1)
  • AA: or shift the background to #adadad (4.6:1)
  • AAA: or shift the background to #d6d6d6 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d172f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7d172f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d172f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d172f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d172f-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md