Color

#7c71c1

#7c71c1
hex#7c71c1
rgbrgb(124, 113, 193)
hslhsl(248, 39%, 60%)
oklchoklch(0.593 0.12 288.5)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1995

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6c171

#718ec1 · #a471c1

#c17c71 · #71c17c

Split-complementary

Open in tool →

#c1a471 · #8ec171

#c1718e · #b6c171 · #71c1a4

Contrast

#7c71c1 as textRatioAAAA largeAAAFix
Aaon white
4.21:1failpassfail
  • AA: use #756abe as the text (4.6:1)
  • AAA: use #574baa as the text (7.02:1)
  • AA: or shift the background to #0f0f0f (4.55:1)
Aaon black
4.99:1passpassfail
  • AAA: use #968ecd as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c71c1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c71c1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c71c1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c71c1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c71c1-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md