Color

#7b7dad

#7b7dad
hex#7b7dad
rgbrgb(123, 125, 173)
hslhsl(238, 23%, 58%)
oklchoklch(0.607 0.073 282.2)
Closest name: Aster (#867ba9)Relative luminance 0.219

Colors that go with #7b7dad

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#adab7b

#7b96ad · #927bad

#ad7b7d · #7dad7b

Split-complementary

Open in tool →

#ad927b · #96ad7b

#ad7b96 · #adab7b · #7bad92

Contrast

#7b7dad as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #6f71a5 as the text (4.58:1)
  • AAA: use #525484 as the text (7.09:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #9193ba as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b7dad as the background.

Brands using this color

mcpConnect your agent — build around #7b7dad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b7dad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b7dad-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md