Color

#7b76d5

#7b76d5
hex#7b76d5
rgbrgb(123, 118, 213)
hslhsl(243, 53%, 65%)
oklchoklch(0.613 0.141 283.8)
Closest name: mediumpurple (#9370db)Relative luminance 0.2197

Colors that go with #7b76d5

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d0d576

#76a1d5 · #aa76d5

#d57b76 · #76d57b

Split-complementary

Open in tool →

#d5aa76 · #a1d576

#d576a1 · #d0d576 · #76d5aa

Contrast

#7b76d5 as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #6c67d0 as the text (4.68:1)
  • AAA: use #4a44c5 as the text (7.18:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.39:1passpassfail
  • AAA: use #928edc as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b76d5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b76d5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b76d5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b76d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b76d5-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md