Color
#7b72fe
#7b72fergb(123, 114, 254)hsl(244, 99%, 72%)oklch(0.632 0.201 281.9)Colors that go with #7b72fe
Amber, Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #7b72fe in 6 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent.
Blue #0000ff
shipped11 real palettes, including Qualcomm's brand system and Penpot's brand system put Blue beside #7b72fe, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7b72fe: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #7b72fe in 4 real palettes, including Behance's brand system and Marvel's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7b72fe: 6 real palettes, including Blueprint and Calm's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7b72fe: 9 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent.
Medium Sea Green #3cb371
triadicshippedMedium Sea Green completes a triad with #7b72fe — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b72fe: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #7b72fe
Tints & shades
Harmonies
Contrast
| #7b72fe as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.7:1 | fail | pass | fail | |
Aaon black | 5.68:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b72fe as the background.
Brands using this color
Fonts for this mood
#7b72fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b72fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b72fe-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md